Your next business phone is not a phone at all

Imagine a world where you could use your existing iPad and a docking device to transform your business communications experience into something a bit more meaningful and useful. The software then allowed you to communicate with all of your existing business contacts already in LinkedIn via HD Voice, HD Video and messaging.. for free. At the end of your work day, you then take your iPad home and your kids use it to play angry birds or the like. The next morning you use that very same iPad to read the news and check your email. When you get to work, it slides back into the dock and takes its place as your business communications centerpiece.

I am of course leaving out some important bits here but we @hookflash believe that this is where business communications is headed. That $800 VoIP phone on your desk will go by the wayside. New devices that you can pick up at your local retail electronics store will be paired with Hookflash to transform your business comm experience into something wonderful.

Your next business phone, is not a phone at all.

Why not android?

Many have asked, “Why not android?”.

For us @hookflash, the answer is relatively simple, “Resources & Timing”.

Building and deploying a P2P comm offer on 1 OS is hard enough. Hookflash does not have hundreds or thousands or even dozens of engineers to build and support 80+ devices, all of which are supporting various versions of android. Very few of the most advanced android smartphones even run the most recent android operating system, likely because the carriers all want to have something that sets them apart. Sound familiar? Microsoft adopted the same mantra and now it seems, the PC is old news. RIM is also suffering. Maybe, far fewer devices and 1 OS would serve them well?

Apple via iOS on the other hand has a relatively simple perspective, “You can have any color you want, as long as it’s black.” (credit to Mr. Ford).  iOS is certainly not perfect, and “x code” is downright annoying at times, but it does allow one to focus on 1 OS and essentially 1 device, this is not the case with android or blackberry, at least not today.

-Erik Lagerway