Heightening high tech’s profile – interview with Trent Johnsen

As co-founder of Calgary tech start-up Hookflash, Trent Johnsen can’t emphasize enough the power of a little publicity.

The maker of Open Peer, information communication software was named a winner of the 2013 TechRev Innovators of the Year, and the recognition has meant more than just accolades.

“What it did was help validate the work we were doing,” he says. “It brought us credibility.”  And with that came investment. The company has been able to attract more than $1 million in financing — with millions more pending – to build up its fledgling business. Hookflash is now working with two large U.S. cable providers, developing pilot software that could revolutionize the way video, messaging and voice data are shared over the Internet.

Johnsen equates winning the award last October to what the Emmys does for the TV industry or the Oscars for the film industry.
Founded in 2009, TechRev is an initiative of Innovate Calgary — a partnership between the Government of Alberta and University of Calgary.

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