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RTC (Real-time Communications) iOS SDK Update & Hookflash API Pricing

Open Peer - Mobile RTC ToolkitNew releases of Hookflash RTC (real-time communications) mobile toolkits for iOS and Android are now available.

For leading mobile developers, customers and partners; Hookflash mobile toolkits provide an easy, cost effective way to integrate a choice of real-time Text Messaging, High-Quality Voice and Video Chat directly into mobile applications, adding scalable, private, valuable communications functionality for customers and user communities.

“The Hookflash iOS Software Development Kit and accompanying sample app is a stable beta release ready for early customers to integrate into their own apps or to white label.” says Erik Lagerway, Co-founder at Hookflash. “Hookflash Cloud Service beta release is home to more than 275 developers from all across the globe, building interesting and exciting apps ranging from enterprise mobile to banking, gaming and medical applications. I am always excited to hear about how our technology is being leveraged in new ways, it’s what gets me out of bed in the morning!”

Hookflash Mobile Software Development Kits and the Hookflash Cloud Service API are available free of charge (see commercial pricing below) for development, testing and non-commercial purposes (no Credit Card required on signup). If you are a non-profit enterprise organization or recognized charity, contact us, we’d like to help you communicate better for free.

Commercial pricing for the Hookflash Cloud Service API is now also available. See Pricing for details.

Hookflash is setting a new standard in the world of telecommunications; offering API transactional pricing for Voice and Video traffic. Traditionally, until now, Voice and Video calls have been charged on a metered, per minute basis. The Hookflash pricing model provides what leading developers, service providers and enterprise customers expect and require from modern APIs.

At $0 .001 (1/10 of 1 cent) per API call Hookflash enables integrated high quality messaging, voice and video chat for developers and enterprise customers in a way that has not been available until now.

“Hookflash is doing for real-time communications what Amazon Web Services (AWS) has done for Cloud Services, metered minutes are a thing of the past, the future of Real-time Communications is in API services and pricing models that scale” explained Trent Johnsen, CEO.

A Hookflash reference app built on the Hookflash Mobile SDK, “Hookflash Messenger” integrated with Facebook as an example of directory and identity is available in the  iTunes App store here.

A Hookflash Android reference app will follow soon. The Hookflash Android RTC SDK is available now in early beta, with limited documentation.

The previous reference application, “Hookflash for iPad” with LinkedIn directory and identity features has been removed from the iTunes app store to make way for the latest iOS reference application.

Developer sign up: http://fly.hookflash.me
Open Peer RTC iOS toolkit: https://github.com/openpeer/opios
Open Peer RTC Android toolkit (early beta): https://github.com/openpeer/opandroid
Developer documentation: http://docs.hookflash.com

About: Hookflash powers a new generation of integrated, Open, Over-the-Top, Internet messaging, voice and video chat for Mobile and the Web with the new standard for secure signalling and identity; Open Peer.

For additional information please visit Hookflash.com. Follow us on Twitter: @Hookflash.

1-855-Hookflash (466-5352)  or “info@hookflash.com”.

How Telco’s fit into the WebRTC, OTT Communications equation

In recent discussions about Open Peer with analysts and at WebRTC Conferences I have been asked the question; How Telco’s fit into the WebRTC, OTT (over-the-top) Communications equation?

My views on this issue are grounded in economics and history. First, the history. In 2001 I joined a startup defined as a BLEC, (Building Local Exchange Carrier) doing very early work with VoDSL (Voice over DSL over ATM). The business case was that voice services could be delivered more efficiently over broadband connections resulting in enhanced services for customers and profits for the business.

By 2003 our focus on VoDSL was transitioning to a “new” protocol, VoIP (Voice over IP). I have distinct memories of countless meetings with Telco engineers and executives along with analyst and industry articles basically singing the same tune – VoIP is a geek’s technology, it will never be ready for prime time, will never be successfully commercialized. This is blood in the water to an entrepreneur’s shark instinct and we, along with other early players such as Vonage and Skype, and many of today’s most successful telecom equipment providers, went all in on VoIP. Today, VoIP and SIP are key Telco technology standards, now that they’ve been validated by early stage, risk takers. That leads me to the economics part of the response.

VoIP has been successfully adopted over the past decade simply because it has proven a better, less expensive way of delivering voice services. The early validation of VoIP by players like Skype, Vonage and a host of others doesn’t necessarily mean those guys were smarter than the Telco’s. It means they were operating under different management responsibilities and risk/reward paradigms. The executive management and boards of Telcos are hired and paid NOT to take risks. They run utilities owned by pension funds and are tasked to provide reasonable, conservative returns with as little risk as possible. They are not paid to innovate. That’s the domain of the other end of the risk/reward spectrum, startups and entrepreneurs.

So, How will Telco’s fit into the WebRTC, OTT Communications equation? History and economics indicate that they will ultimately embrace WebRTC and OTT completely.  How do we know? Skype, the king of OTT communications today was once a geek’s technology and WebRTC obviously is today, but, WebRTC and OTT clearly provide enhanced services at reduced costs, quite simply, a better, easier, less expensive way of doing things. Economic history clearly indicates technology with these attributes succeeds and is widely adopted. The Open Peer software we build at our small, young technology company, Hookflash,  provides higher quality HD video, and wideband audio sessions over reasonable quality broadband connections (wireline or wireless) than PSTN/equipment based solutions, at a tiny fraction of the cost. It also takes a unique new approach to web identity and connecting on IP networks, see Identity Federation.

Open Peer software also directly integrates with other software and applications including enterprise directories, social media, ERP and CRM which will add untold value in productivity, and eliminate the ongoing need and costs associated with PSTN connections and telecom equipment infrastructure. (And yes, it’s shortsighted to ask, what about features like voice mail or ACD?) Messaging is the new ringtone and exciting new features will emerge in Real-Time Communications via WebRTC and mobile to replace other traditional telephony features as computers in their various forms, smartphones, tablets and desktops (and even televisions) continue to replace telephones.

Progressive Telco’s are already launching OTT services such as Telefonica’s O2 Tu Go and British Telecoms’ SmartTalk. UK Analysts Vision Mobile produced an excellent White Paper (sponsored by Ericsson) on Telco strategy for OTT: The Telco Innovation Toolbox.

How Telco’s ultimately fit remains to be seen but here’s my take:

– the majority of communications will migrate to OTT, (essentially meaning all IP) due to superior economics and manageability – telcos will be swept along

– Many Telco’s may wind up positioned one layer back from most customer/subscribers finding their optimal opportunities in providing critical broadband capacity and quality for the growth of OTT and WebRTC services in an all IP era.

–  adoption of OTT and WebRTC will happen more rapidly than VoIP did as customer adoption cycles continue to shorten replacing today’s hybrid IP/PSTN connectivity with all IP solutions. Microsoft Lync is a good example of this kind of temporary hybrid solution. I’d suggest Oracle’s recent $2 billion investment in Acme Packet is a leading indicator of the integration that will occur in an all IP communications marketplace.

– Telco’s will ultimately focus on their competitive advantage as infrastructure providers and benefit as growth in over-the-top services drives bandwidth demand

Telco topline revenue may decline as they transition from traditional subscriber revenues but margins and business stability will improve as Telcos provide enhanced broadband services including speed, capacity, Quality of Service, and security. Telco’s will thrive providing the foundational backbone for OTT services and WebRTC in the new growth era of integrated real-time communications on the web.

 


by Trent Johnsen

Your next business phone is not a phone at all

Imagine a world where you could use your existing iPad and a docking device to transform your business communications experience into something a bit more meaningful and useful. The software then allowed you to communicate with all of your existing business contacts already in LinkedIn via HD Voice, HD Video and messaging.. for free. At the end of your work day, you then take your iPad home and your kids use it to play angry birds or the like. The next morning you use that very same iPad to read the news and check your email. When you get to work, it slides back into the dock and takes its place as your business communications centerpiece.

I am of course leaving out some important bits here but we @hookflash believe that this is where business communications is headed. That $800 VoIP phone on your desk will go by the wayside. New devices that you can pick up at your local retail electronics store will be paired with Hookflash to transform your business comm experience into something wonderful.

Your next business phone, is not a phone at all.